FASHION: FLOWERS (ANDY WARHOL FILM SCREENING)

Summer Camps at Cheekwood

FASHION: FLOWERS (ANDY WARHOL FILM SCREENING)

July 2014

SPECIAL FILM SCREENING EVERY FRIDAY UNTIL CLOSE
Approximately 27 minutes
In 1979 Warhol opened his own production studio and created three cable television series between 1979 and 1987. The first series, Fashion, was a video magazine similar to Warhol’s Interview with the emphasis on the fashion industry and the fashion designer as celebrity and the fashion show as the new spectacle. This episode features interviews with four New York City florists: Jim Gosslee, owner of the trend-setting flower shop Goslee & Company at Madison Avenue and 80th Street; Frank Tomaino, the founder of Rhinelander Florist who sold flowers to the Rockefellers, Astors and Whitneys; Ed Steck of Fantasy Flowers who talks about the interesting people who patronize a flower shop that is open 24/7, in New York’s Chelsea Flower District; and Tommy Pashun who supplies and cares for the fashion designer Halston’s famous collection of orchids.

The florists discuss the types of arrangements they carry, based on the tastes of their clientele; their celebrity or “society” customers; the varieties of flowers that are most popular in their shops; the biggest jobs they have done for politicians, churches, and celebrations; the history of the orchid’s popularity; fashionable flowers such as calla lillies; the key to flower arranging; and many other flower stories.

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