Reduce, Reuse, Recycle

Reduce, Reuse, Recycle

Through the summer of 2018, Cheekwood is proud to present the work of the Italian artist collective, Cracking Art, in a site-wide exhibition that takes over both the museum and gardens. Based in Milan, Italy, Cracking Art began in 1993 with the goal of radically changing the history of art through a strong social and environmental commitment in conjunction with a revolutionary use of plastic materials in order to investigate the close relationship between natural and artificial reality.

The invasion is designed to inspire a community-wide conversation about the importance and environmental impact of recycling, while leaving a potent artistic statement. Plastic recycling means subtracting it from toxic destruction which devastates nature; plastic artworks mean communicating through a different and unconventional language while paying strong attention to the planet. The term “invasion” is used from the characteristic of plastic products which have the effect of occupying spaces. Think of shopping bags or micro plastics that create undersea continents as plastic invades the environment.

So what can you do to implement the important environmental message of Cracking Art into your own life?

Here are a few ways Cheekwood visitors can help to make a difference for the community. 

  • Follow the three R’s of sustainability: Reduce, Reuse, Recycle
  • Identify recycling centers in your area
  • Be aware of any rules or regulations specific to your area
  • Familiarize yourself with the types of paper, plastic and metal that your area recycles
  • Do not purchase plastic water bottles, instead have a reusable bottle
  • Bring reusable bags to do your groceries
  • Eliminate the use of straws
  • When recycling, keep objects intact, i.e. don’t crush cans or shred papers as this is not helpful and may make them unrecyclable
  • Spread the word on the importance of recycling to those around you

Photos by David Almeida Photography


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